Leonetto Cappiello | the artist
The artist Leonetto Cappiello
Born 1875, Livourno, Italy.
Died 1942, Cannes, France.
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Original artworks, prints, exhibition posters, monographs, books, collectibles.
Cappiello is the Father of the Modern Poster. Today, more homes are decorated with his posters than those of any other artist in the world.
Biography and art, auction, artworks, interview, statement, website:
The artist in his atelier
Leonetto Cappiello is often called the father of the Modern Poster. His posters are a sequel to the works of the artists such as Villemot, Cheret and Pal. The Italian born artist, born in Leghorn in 1875, became famous in 1900 and created posters in Paris for over forty years.
All about the artist
He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm…